Get to know Joe....

Buying or selling a home isn’t just a transaction...it’s a major life decision. My role is to be your advocate, strategist, and negotiator, making sure you feel confident, protected, and fully informed every step of the way.

I’m Joseph Borish, a Certified Real Estate Negotiator and Marketing Strategist with Realty Masters & Associates. I help buyers and sellers across LA, Orange, Riverside, San Diego, and San Bernardino Counties master their real estate journey, whether that means securing the right home, maximizing value on a sale, or making smart long-term investment decisions.

For buyers, that means:
• Strong negotiation so you don’t overpay
• Clear guidance in competitive situations
• A strategy that protects your interests, not just “gets a deal done”

For sellers, it means:
• Positioning your home to attract serious buyers
• Creating competition that drives price
• Navigating offers with clarity, leverage, and confidence

I take a consultative, low-pressure approach. My goal isn’t just to help you move, it’s to help you make the right move. Backed by a strong team and proven systems, I focus on clear communication, smart strategy, and advocacy from start to finish.

Whether you’re buying your first home, selling one full of memories, or building a real estate portfolio, I’m here to make the process smoother, smarter, and more rewarding.

Let’s talk strategy and put a plan together that works for you.